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Reborn Rich
Drama ∙ Webtoon

Serial Information

NAVER Webtoon, NAVER Series

Created by

San Gyung

Genre

Fantasy, Period, Revenge

Basic Info.

" The story follows Hyunwoo Yoon, the Director of the Future Strategic Planning Headquarters at Sunyang Group. Once a loyal servant to the conglomerate's family, cleaning up their dirty dealings, he is betrayed and killed over a slush fund scandal. However, after his death, he mysteriously wakes up in 1987, reincarnated as Jin Do-jun, the youngest grandson of Jin Yang-cheol, the founder of Sunyang Group—the very man responsible for his demise. Armed with the memories of his past life, Hyunwoo sees this as a chance to exact revenge and strives to take control of Sunyang Group, turning his resentment into a powerful drive to rewrite his destiny."



Additional Info.

" This work is a trailblazer that established the ""chaebol genre"" in Korean web novels and is widely regarded as the pinnacle of the genre. It offers a strikingly realistic portrayal of the inner workings of chaebols—South Korea's wealthy conglomerates—focusing on issues like their abnormal succession practices and the collusion between business and politics. Unlike many other works in the genre, it avoids glorifying chaebols or incorporating fantasy elements, opting instead for a grounded and critical approach. The main plot revolves around the fierce battle for control of the Sunyang Group, a fictional conglomerate, and incorporates real-life events and strategies into its storyline. Readers with some knowledge of economic history will find added enjoyment in recognizing the references and techniques used throughout the story. As a ""faction period drama,"" it blends historical events with fictional elements, leading to some creative deviations from actual history. For instance, in the drama adaptation, the ""Korean Air Flight 858 bombing incident"" is reimagined as the ""CAL Flight 828 bombing incident,"" with the timeline shifted to October 29, 1987, instead of its actual occurrence. This creative blending of fact and fiction serves to reconstruct history in a way that aligns with the story's themes and tone. Understanding these intentional deviations as part of the genre's characteristics, rather than viewing them as errors, is key to appreciating the work's narrative depth and intent."