Basic Info.

​Alcohol (Sul) is deeply ingrained in Korean culture, alongside a love for singing and dancing. Korea's drinking culture developed organically over centuries. Before the Japanese colonial period, even commoners brewed their own traditional liquors, with each household having its own unique recipe.​

Additional Info.

​"Korea's drinking culture, once centered around soju and beer, has diversified to include wine and whiskey. Recently, there has been a resurgence of interest in traditional Korean liquors. Among younger generations, bars and pubs specializing in distilled soju, makgeolli (rice wine), and cheongju (refined rice wine) have become increasingly popular. These establishments highlight the diverse flavors and aromas of traditional liquors, sparking renewed appreciation. Korean traditional liquors are also gaining global recognition as part of the Hallyu (Korean Wave), introducing new cultural value to the world. By blending traditional flavors with modern sensibilities, these liquors are emerging as a significant component of the global drinking culture."​